Our Story

How Did This Start?

The beginnings of Site Luster probably aren’t what you’d expect.

In early 2020, as the Covid-19 pandemic picked up steam, many friends and family members of ours, some out of work or at risk of getting laid off, started businesses of their own — but didn’t have a professional website to showcase their products or services. As a pair of freelance web developers ourselves, we thought we could help.

But We Didn’t Charge Anyone.

Instead, we just asked them to mention us to their friends, or hire us for additional projects, if they liked our work.

We got such positive feedback from people, and so many started coming back for additional paid work later on (like advanced website customizations or SEO support), that we launched Site Luster.

Doing websites for free for people, we noticed, often led them to hire us for additional paid projects further down the line since they already knew and trusted us. Then in 2023 we niche down to only offer free websites to attorneys.

To date, we’ve built 347+ professional websites for attorneys around the world.

347+ Websites Built.

Our free website program is no longer something we do just for friends. It’s a business—a way for us to earn attorney’s trust who might later become paying clients. As their practice grow, some 18-20% of attorneys we build free websites for come back to us for paid projects.

With hundreds of 5-star reviews, we’ve grown so much that it’s landed us at the top of Clutch, G2, GoodFirms, and many other reviews platforms.